Press Release 08 Jan 2021

RALLYING THE COMMUNITY THROUGH FUNDRAISER TO SHOW SOLIDARITY WITH VULNERABLE RESIDENTS

RALLYING THE COMMUNITY THROUGH FUNDRAISER TO SHOW SOLIDARITY WITH VULNERABLE RESIDENTS

North West CDC rallies residents to walk 20 million collective steps to raise funds for timely and flexible assistance

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The North West Community Development Council (CDC) is rallying partners and residents in a district-wide fundraising campaign – North West Steps of Solidarity – to raise funds to help vulnerable residents in the District. The funds raised will go towards the CDC’s suite of local assistance schemes, which over the years, has helped various profiles of residents to uplift themselves and overcome their challenges. In anticipation of the impact of COVID-19, the CDC has embarked on the campaign now, to pro-actively increase the pool of available funds.

  

2        The campaign aims to inspire a sense of resilience, unity and optimism in the community. Participants are challenged to collectively achieve the campaign target of 20 million steps, as a statement of support for and solidarity with those affected by the pandemic. In tandem with the clocking of steps, the CDC is also calling for corporate partners and residents to step up as new donors, to provide further assistance to residents of various profiles who are facing challenging situations.

  

3        The campaign will be launched by Mr Alex Yam, Mayor of North West District, on 10 January 2021 at Yew Tee Community Club. He will be joined by around 30 fellow brisk walkers, comprising the campaign’s Organising Committee Chairmen and North West Brisk Walking Club members, who will walk in groups of no larger than eight. Each participant will aim to achieve around 2,000 steps over a 2km route (programme for the launch event is available at Annex A).

  

4        Speaking about the impetus of the campaign, Mr Alex Yam says, “North West Steps of Solidarity is a simple platform bringing everyone together for a meaningful and timely cause. Each step forward is therefore an act of solidarity with fellow residents. Through this, the funds raised will provide the CDC with greater flexibility to render urgent and timely support to residents, this is so that we leave no one behind.”

  

5        Funds raised from the North West Steps of Solidarity campaign will enable the CDC to continue providing help to its key target groups, which it has been serving over the years through its suite of Local Assistance Schemes. The groups include less privileged students, families and seniors, who each have varying needs and circumstances. One of the key schemes that these vulnerable groups benefit from is the North West Food Aid Fund, where around 15,000 residents receive help annually through: (i) delivery of cooked meals; (ii) food rations; and (iii) food vouchers. The number of residents requiring help under the Food Aid Fund has doubled during the pandemic.

  

6        Partners and residents can join the campaign through the 42Race mobile application, where they can opt to achieve varying tiers of steps, from the lowest 20,000 steps, up to the highest 200,000 steps. From 10 January 2021 to 28 February 2021, participants can walk on their own, or together in groups, in compliance with prevailing safe management measures. To get the campaign off to a strong start, the CDC, which has the largest brisk walking network in Singapore, has galvanised its Brisk Walking Club members to participate in the campaign.

  

7        Corporate partners and individuals may also contribute to the campaign through the 42Race mobile application, which contains an option to donate via PayNow. Donors could also donate by contacting the CDC via email.

  

8              North West Steps of Solidarity will be open for public registration from 10 January 2021, by downloading the 42Race mobile application at the Google Play Store or Apple AppStore, or by visiting this link: https://web.42race.com/race-bundle/nwsos.

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Media Invite

1              North West CDC cordially invites you and your photographer / camera crew to the launch of North West Steps of Solidarity. A Media doorstop with Mayor Mr Alex Yam could be arranged on request.

2              The details of the event are as follows:

Launch of North West Steps of Solidarity

Date            : Sunday, 10 January 2021

Media Arrival       : 7.30 am

Start Point  : Yew Tee Community Club

                     (20 Choa Chu Kang Street 52, Singapore 689286)

                  

Please RSVP Ms Clare Chua at HP: 9880 1153, email: Clare_CHUA@pa.gov.sg by Saturday, 9 January 2021, 5.00pm.

 

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